Case 1 - Re-casting India Strategy

German World Leader in Luxury Bathroom Fittings

Background

Germany’s #1 company for premium & luxury bathroom fitting products with a wide presence in Europe and Asia Pacific was present in India since 1999 through   an exclusive distribution arrangement with an Indian partner. The Indian distributor was underperforming the market (while the market for the premium and luxury bathroom fitting products was growing in India, this German company could not capture the market share). Tecnova was asked by the company to find out the   exact market potential based on the demand for their products in India.

Approach

Tecnova conducted a market study and arrived at the true sales potential for these products in India. Based on the findings of the study, a business plan along  with India Entry Strategy was developed. This company has since, broken from its Indian distributor and are in the process of setting up their fully owned Indian subsidiary as recommended by Tecnova.

Case 2 - Set Up of Manufacturing Plant

$1bn Italian Confectionery Multinational Giant

Background

An Italian confectionery giant wanted to explore Asia entry (India vs Indonesia vs China).

Approach

Decision was taken to set up manufacturing in India based on Tecnova’s recommendation. Location analysis, site recommendation and purchase of land were done through Tecnova. With local manufacturing and aggressive distribution strategy, this company successfully captured 70% of the confectionery market share in India within 7 years of set-up.