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A European world leader in auto safety equipment looking to expand in India
  • Industries:
  • Automotive
  • Services:
  • Expansion and Growth Advisory

About the Client

The client is a leading Swedish player of seatbelts, airbags and other automotive safety products.

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Project Background

The client wanted to explore and exploit opportunities for its airbags and seatbelts in India.

Tecnova’s approach
and Solution

Tecnova conducted an in-depth Market analysis study which covered the market size, future projections and also analyzed the client’s competitors in India. Based on the study an India entry strategy was developed. As part of the India entry strategy Tecnova provided its incubation service to the client with accounting, admin and office space.
Tecnova also identified key vendors; short listed and developed them with the aim of setting up complete supply chain for the client.
Tecnova hired Supplier Quality Engineer and Purchasing Manager for the client.

Benefits

Today the company is well established in India with 4 manufacturing facilities.