Pharmaceutical, Biotechnology & Research  
 
 
Case 1: Market Study for sales potential
One of World’s foremost Biotechnology Company
Background

One of the world's foremost biotechnology companies, headquartered in Boston, USA with annual revenues exceeding $2 billion and products and services focused on rare inherited disorders, kidney disease, orthopedics, transplant, immune disease, cancer, and diagnostic testing, wanted to evaluate the Indian market for some of their select high end products(for the treatment of Thyroid cancer).

Approach
TECNOVA conducted a Market Study wherein opinion leaders (medical practitioners) were met at top 25 cancer research institutes in India to arrive at a final estimate of the sales potential for their products. Based on the findings of the study, a strategy was recommended to set up a profitable business for this company in India
Case 2: Setting up Research Centre in India
US Biopharmaceutical leading company specializing in new drug delivery systems
Background
A leading Biopharmaceutical company, based in California, USA, specializing in new drug delivery systems research for diabetes, anti-infective and other areas wanted to set up a research centre in India.
Approach
TECNOVA provided the strategy advice on the India entry for this company and assisted them in setting up their Indian operations for R&D. This included Location analysis, Site selection including building (ensuring regulatory compliances),Selection of vendors (including analytic laboratory suppliers, building contractors and interior decorators), Executive search of all key positions (including Head of R&D, Head of Life Sciences, Head of Bio-analytical, Head of Toxicology & Pharmokinetic, Head of Formulation, Head of Administration & Facility Management).
Case 3: Re-casting Indian Strategy
French medical diagnostic company
Background
A worldwide group, headquartered in Paris, France, specialized in the field of in vitro diagnostics for medical and industrial applications was selling their products in India till 1996 through a large nationally networked Indian pharmaceutical company. However, sales were flat around $ 0.5 Million year after year. In 1997 this company asked TECNOVA to revamp its India strategy.
Approach
Through several studies conducted by TECNOVA in the past it was clear that there was not a single success story in India based on distributing foreign company’s products through Indian manufacturing partner, which was also selling its own product portfolio.

TECNOVA helped them discontinue their existing exclusive partnership with the Indian pharmaceutical major and helped them set up a fully owned subsidiary in India. We did a market analysis for their products, prepared business plan and developed a new strategy for aggressive growth. TECNOVA also provided incubation support for the start up of the new fully owned Indian subsidiary of this foreign company which included providing office space, administration & accounting support, executive search and recruitment of some of their team members based in India. This company’s Indian operations increased their business more than 20 fold in 5 years after setting up their fully owned subsidiary.

TECNOVA continues to provide Advisory services on an on-going basis to help develop high growth business in India.
 
 
 
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