"Quality Management is what Helps Capture, Retain and Enlarge Customer Base in the Global Market"

At Tecnova, we don't look at quality as a liability but as a concept inherent within the execution and something we love to come up with for our clients. Our existence and growth in the industry for over 25 years prove the same. And we start the process of quality right from our employees who are ingrained with the same quality habits from their initial orientation. With regular training sessions and feedbacks throughout their association with Tecnova, quality is something that becomes an integral part of their performance evaluation. Now, some of the measures in place are as follows:

CATI Interviewing:

• We train all interviewers on different cultural sensitization
• We provide training on voice and accent neutralization
• All interviewers are familiarized with geography specific social-structure, political-structure, interests, holidays, popular sports, etc. before making a contact with any respondent
• We do regular live and recorded call monitoring
• Our quality team does call-backs to respondents to understand the overall interviewing experience
• Based on client and customer-satisfaction, we have reward and recognition program for all our employees

Face to Face Interviewing:

• Insist on taking business cards/contact details of respondents who participate in the interview
• 100% back checks on interviews conducted face to face
• Training on preparing effective show cards to present understandable response choices
• Attention on sample representation while conducting projects via face to face methodology

CAWI Interviewing:

• E-mails are sent to all participants giving proper instructions on how to fill the survey
• Detailed instructions are provided either through mail or phone in case of any special requirement of the project
• Questions, scales and information are presented visually for the maximum effectiveness

Survey Programming:

• Data Checks: Junk/Extra data collected, value labels as per specification, etc Logic Checks: Randomization, Branching/Validation, Piping, Looping
• Content Checks: Survey Instructions, Missing Questions/Options, Question Flow and Structure Spelling, Grammar, Sentence Structure
• Layout Checks: Visual Appeal of the Survey, Positioning of Questions, Positioning of Grids and Text Boxes, Placement of Multimedia Content

Data Quality

• Self Checking
• First Level Check by Immediate Supervisor
• Final Checking by Data Analytics Manager

Related Links

• Overview
• Tecnova Affiliations
• Tecnova Facility