A foreign entrant has several options for setting up an operation in India:
Wholly owned subsidiary : For companies that plan to set up a wholly owned subsidiary as a green field venture, TECNOVA offers a package of services that cover all the steps involved.
Rep Office : Certain companies opt for a representation in the form of a liaison office, branch office or through the appointment of a local agency for sales and promotion in India. TECNOVA helps in establishing the representative entity by seeking regulatory approvals, incorporating the Indian identity, establishing the local agent network, etc.
Global Acquisition : Companies can also set up wholly owned subsidiary through an Global acquisition to reduce lead time. TECNOVA identifies potential targets, performs due diligence, obtains willingness and assists in all phases of Global acquisition.
Build-Operate-Transfer : TECNOVA has developed unique business delivery BOT models that minimize upfront investment, management attention and ramp up time. Entry into the Indian Market through a BOT model safeguards a company’s potential risks and maximizes benefits.
PRODUCT SELECTION
The Indian market is too vast and diverse for an automatic application of global product strategies. TECNOVA guides its clients in making a judicious choice by selecting the product mix from their wide range that is most suited to the specificity of India.
MARKETING AND DISTRIBUTION
TECNOVA helps its client organize their distribution network on a national or regional scale, depending upon the product, and advises them on the promotion and advertising support needed to make the launch a success.
LOCATION ANALYSIS
TECNOVA helps its clients to identify the most suitable location for setting up the operation from those short listed in the earlier comparative analysis. This analysis is done on both quantitative parameters (cost of set up, incentives offered by the government, proximity to the customer base, etc) as well as qualitative parameters (such as lifestyle for staff families, etc) that contribute to an efficient organisation.
ORGANISATION STRUCTURE
TECNOVA plans and proposes an organisation structure based on experience of success and failures of different structures in India. It also helps in recruiting key executives including country manager.
BUSINESS PLAN
TECNOVA sets down a detailed program for the subsequent steps for implementing the entry strategy.
