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Insights

Are your Indian distributors underperforming? Here’s what to do

A global company decides to foray into a new market, engages a local distributor to limit its exposure and starts off with flying colours. Gaining advantage in the early entry stage, sales figures are more than expected.

5 points to consider before you tie-up with an importer-distributor to sell your food products in India

The consumption of packaged food and beverages has been on a rise in India over the last decade. In industry terminology these are the tertiary processed products and form almost 40% of all the processed food items being consumed currently.