Helping an Italian manufacturer of ceramic surfaces to enter a Joint venture target at establishing own manufacturing facility in India

About the Client

The client is a leading Italian manufacturer of ceramic surfaces with sales presence across 70 countries.

Project Background

The client wanted to establish a manufacturing operation in India. Due to the long and expensive gestation period associated with setting up a Greenfield operation, it was decided that the entry model to establish a manufacturing base in India would be in the form of a Joint Venture entity with an existing player in India.


Tecnova conducted a comprehensive market study which included market size and growth assessment, competitive analysis and future projections for Ceramic Tiles and.

Based on the outcome of the market study Tecnova suggested the client to go in for a Greenfield Joint Venture.

Tecnova worked closely with the client to assess all the possible Joint Venture scenarios and to identify the right target. Tecnova was the sole transaction advisor to the client and assisted the client in negotiations, deal structuring, due diligence activities and deal closing. Additionally we worked on drafting and handling the terms and conditions of the contract.


  • Tecnova helped the client to identify and implement the most suitable mode of entry – Joint Venture with a Greenfield objective.
  • Identified the suitable partner and closed the deal to enable the client to set up a manufacturing base, with existing distribution reach