Widening the customer base for an American Medical Device company that had been supplying to limited customers in India
  • Industries:
  • Pharmaceuticals/Healthcare
  • Services:
  • Executive Search
  • India Entry Strategy

About the Client

An American medical device company that manufactures specialised high precision wires had been supplying to a few customers in India for years. It needed a better understanding of the market and access to right customers for India to contribute more in global sales.


Project Background

Tecnova implemented a phased approach involving:

  • Detailed market assessment of India market opportunities, competition, and demand & supply gaps.
  • Devising suitable India Entry Plan and estimated business potential
  • Identification of live business opportunities and warm leads for the client.
  • Road shows for the client to meet potential buyers and helped convert those opportunities into real business.

The client was delighted and went on to set up a full-fledged India business entity with help of Tecnova’s Incubation service. In order to expedite the business, Tecnova also hired a Country Manager with industry experience and continues to provide sales support by identifying potential buyers and providing real-time market information.