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Consumer Goods and Retail
LED SOME OF THE WORLD’S MOST VALUABLE CONSUMER AND RETAIL BRANDS TO BE SUCCESSFUL IN INDIA.
 

Tecnova has completed over 300 projects in the consumer & retail space helping a number of our global companies to become market leaders in their categories in India. We provide end- to- end support to clients to explore, evaluate & leverage the opportunities in this growing market.

We have experience of working across all major sub-segments, including
Our services for the Consumer and Retail companies include
  • Customized market study to define the precise addressable market & formulate the go-to-market strategy.
  • Consumer Insights to enable companies localize their offerings - Quantitative and qualitative research (including focus group discussions, customer surveys and product testing)
  • Distribution roll-out – whether dealer and distributor search or setting up own network
  • Product launch & PR management
  • Retail roll-out support – from site identification to complete store set-up and financial and operational management
  • Marketing and Promotional Activities
  • Sourcing and contract manufacturing partnerships
  • Setting-up manufacturing facilities (Green Field Projects)
  • Joint Ventures
  • Acquiring companies to acquire brand or distribution
The Indian consumer and retail segment has been on a growth path with India now becoming the 3rd largest economy in the world in terms of purchasing power parity.

The sectors are further expected to grow at a rapid pace driven by:

  • Increasing urbanization (increased from 27% to 32% between 2001-2012)
  • Growing disposable income, resulting to demand for better lifestyle
  • Increasing expatriate population – pushing a demand for global brands
  • Low organized retail penetration (~ 8% in 2014)
  • A vast rural population with low penetration of consumer durables and FMCG
  • Changing buying & shopping habits as new retail formats and global brands enter the market
Our Consumer Clients