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Are your Indian distributors underperforming? Here’s what to do

A global company decides to foray into a new market, engages a local distributor to limit its exposure and starts off with flying colours. Gaining advantage in the early entry stage, sales figures are more than expected. However, stagnation soon sets in and problems offset the growth path. The local distributor who had helped the … Continue reading Are your Indian distributors underperforming? Here’s what to do