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International fast food joints expand in India

Various companies including international and domestic players are now making an entry into quick service restaurants – QSR – space. This has given rise to widening of the market due to increasing disposable income of the middle class, rapid urbanisation in the country and influence of western food among the young audience. As per Assocham … Continue reading International fast food joints expand in India

Are your Indian distributors underperforming? Here’s what to do

A global company decides to foray into a new market, engages a local distributor to limit its exposure and starts off with flying colours. Gaining advantage in the early entry stage, sales figures are more than expected. However, stagnation soon sets in and problems offset the growth path. The local distributor who had helped the … Continue reading Are your Indian distributors underperforming? Here’s what to do