Pharmaceuticals Players Increase their Product Penetration in India?
India’s economy is growing faster, creating a large segment comprising middle-class people, allowing a rise in demand for Western medicines. Also, with the change in epidemiology,
Indian Life Sciences Industry
The approach of the global medical community towards breaking new grounds has rapidly shifted in recent times. A newfound interest in broadening the horizon.
Creating a game-changing distribution network in India
Marketers new to business in India are often confused by the fact that India is too large a market to reach through a single distribution network. India should be treated as, at least four different zones