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Technova

+91-124-435-6300

LED SOME OF THE WORLD’S MOST VALUABLE CONSUMER AND RETAIL BRANDS TO BECOME SUCCESSFUL IN INDIA.

Tecnova has completed over 300 projects in the consumer and retail space, helping a number of global companies to become market leaders in their categories in India. We provide end-to-end support to clients to explore, evaluate and leverage the opportunities in this growing market.

Our services for the Consumer and Retail companies include:

  • Customised market study to define the precise addressable market and formulate the go-to-market strategy.
  • Consumer insights to enable companies localise their offerings - Quantitative and qualitative research (including focus group discussions, customer surveys and product testing)
  • Distribution roll-out – dealer and distributor search or setting up own network
  • Product launch and PR management
  • Retail roll-out support – from site identification to complete store set-up and financial and operational management
  • Marketing and promotional activities
  • Source and contract manufacturing partnerships
  • Set-up manufacturing facilities (Greenfield Projects)
  • Joint Ventures
  • Assist companies to acquire brand or distribution network
industries

The Indian consumer and retail segment has been on a growth path with India now becoming the third largest economy in the world, in terms of purchasing power parity.

The sectors are further expected to grow at a rapid pace driven by:

  • Increase in urbanisation
  • Growth in disposable income, resulting to demand for better lifestyle
  • Increase in expatriate population – pushing demand for global brands
  • Low organised retail penetration (~ 8% in 2014)
  • A vast rural population with low penetration of consumer durables and FMCG
  • Change in buying and shopping habits as new retail formats and global brands enter the market
Meet Our Consumer Vertical Expert

Our Consumer Clients