Introduction & Background

Founded in 1932, Client is an Australian leader in natural health solutions. Operating in over 13 markets, with headquarters and a state-of-the-art manufacturing facility in Australia and offices in Southeast Asia and China, Client is now a wholly-owned subsidiary.

Objective:  Client sought Tecnova's assistance to analyze the retail pharmacy landscape in the top 4-5 cities of India, identify a suitable distribution partner, establish a wholly-owned subsidiary and register products with the FSSAI.

Tecnova’s Role

– Market Assessment: Studied the potential and sales of nutraceutical products and clarified the addressable market size for Client's products. Assessed market demand and preferences and evaluated the product portfolio for market suitability.

– Regulatory Analysis: Conducted an in-depth analysis of regulatory requirements.

– Opportunity Assessment: Created a business plan to prioritize focus cities and outline next steps.

– Distributor Mapping: Identified and mapped potential distributor partners.

– Company Incorporation: Helped establish a wholly-owned subsidiary in India.

– Executive Hiring: Supported the recruitment of key executives for the Indian market.

– Strategic Recommendations: Advised on product positioning and pricing to optimize market entry and growth

Conclusion

– Tecnova advised Client to focus on the Indian market due to potential opportunities and market dynamics.

– Client acted upon Tecnova's recommendation and decided to prioritize the Indian market for expansion.

– Client proceeded with the incorporation of its company in India, establishing a legal presence in the country.

– Following the incorporation, Client recruited executives with expertise in the Indian market to lead their operations effectively.

– With the necessary legal framework and leadership in place, Client commenced its operations in India, aiming to capture market share and establish a strong presence.