Introduction & Background

The client is a renowned French luxury footwear designer brand looking to launch its premium products in India. The brand aimed to cater to India’s affluent class by opening boutique stores across key locations in the country.

Objective: Enter the Indian market through a joint venture partnership and establish boutique retail stores targeting the luxury segment.

Tecnova’s Role

Partner Identification & Market Entry

• Identified and finalized the joint venture partner for the client, ensuring compliance with India’s retail FDI norms.
• Developed a comprehensive business plan to support the client’s market entry strategy.

Retail Store Rollout & Operations

• Assisted in identifying premium store locations, selecting local vendors for fit-outs, and setting up IT architecture.
• Supported the establishment of the legal entity and obtained necessary regulatory approvals.

Recruitment & Business Support

• Recruited top executives to lead the client’s India operations.
• Provided accounting and MIS support, helping with cash flow structuring and management to allow the client to focus on business development.

Implementation Phase

• Facilitated the smooth roll-out of retail stores in key locations across India, with attention to local regulations and luxury brand positioning.

Outcome

The client successfully opened two boutique stores in India, one in New Delhi and another in Mumbai, marking a strong entry into India’s luxury retail market.

Conclusion

Tecnova’s end-to-end support, from partner identification to retail store roll-out, enabled the client to seamlessly enter the Indian market and establish its brand presence with premium boutique stores in key locations.