Introduction & Background

Client: A leading Indian manufacturer of Advanced Braking Systems,  Aluminium Lightweight Precision Solutions, and Safety Control Cables.

Infrastructure: 17 manufacturing facilities, design center, tool manufacturing facility, R&D labs, and testing labs.

Objective: Identification of Potential Customers in new markets, focusing on North America.

Tecnova’s Role

Customer Identification

Segment-wise and country-wise identification of potential customers.

Engagement Process

Preparation of a long list of 154 potential customers across the targeted geography.

Initiation of email communication with all potential companies.

Virtual Meetings

Organized virtual meetings between prospects and the client's team post-receiving interest from companies.

Facilitation of further discussions to explore collaboration opportunities.

Continuous Follow-ups

Ongoing follow-ups with new and willing companies tonurture relationships.

RFQ Submission

Submission of Requests for Quotations (RFQ) to key companies like Detroit, Briggs & Stratton, Apex Aluminium Diecasting, etc

Outcome

Client has successfully received orders from some companies that shared RFQs.

Further discussions and potential collaborations are ongoing with interested parties.

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Conclusion

With Tecnova's strategic approach, the client successfully established a strong foothold in the North American market.

Continued engagement with potential customers ensures sustained growth and market penetration.

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